Lancôme has opened a pop-up VR store to reinvent the Future of Beauty retail Post Covid according to Forbes 

We have seen a few of these VR stores pop-up (no pun intended) recently, if kind of makes me chuckle inside a little as we were presenting these type of ideas way back in 2005 and no one was interested, maybe it was to early for this type of engagement via online. What this does is gives me hope that the online experience can be as entertaining and engaging as it once was when Flash was alive.

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