As we live a massive amount of our lives online currently the makeup brand L’Oreal have launched the first ever virtual make up that can only be worn online using AR.

Back in 2018 L’Oreal purchased an augmented reality filter company called Modiface which you can now use with the likes of snapchat and insta to place the makeup on the wearer.
The Snap Camera support in particular enables the selfies to be used across plenty of video chat services like Houseparty and Zoom.

The support website is here