Category: Sustainability

Google Earth shows the Human impact

With the biggest update on Google Earth since 2017 is the introduction of Timelapse
“With Timelapse in Google Earth, 24 million satellite photos from the past 37 years have been compiled into an interactive 4D experience. Now anyone can watch time unfold and witness nearly four decades of planetary change. ”

Just to see how much the planet has changed in such a short time is truly fascinating, but also quite scary to see the possible impact environmental change has also had on the planet.

Bringing Sensors and Holograms together.

I saw this on Linkedin, it’s not a new concept, but its becoming more popular and look at all the usecases for virtual talks / conferences. I talked about textile waste in my last post, this could save $$$ on travel and population.

Back to this tech, I hope it does become more mainstream, not just because it’s cool, but its can be very functional as well.

Found via Jean-Baptiste

AI Predicted Fashion

Finesse, a start up is using AI to take the guess work out of all the fashion waste. It’s estimated that companies burn 13 Million Tons of Textiles per year because they don’t have the data to know how much of a certain product to make.

Finesse want to change that by gathering data on social trends, not the catwalk, but those of social influences, analyzing shares, comments likes and following the trend on certain posts to see where and when and who pushed the trend forward.

with this data they can measure who would actually purchase.

Founder and CEO Ramin Ahmari said via Techcrunch
“In the simplest terms, you can think of what we do as seeing when Kylie posts a picture on Instagram and people go crazy about it … and then you see that happen not just on Kylie’s post but across Instagram, TikTok, Google Trends,” he said. “We predict the establishing of a trend before it goes super viral.”

Crunchbase information

AI Powered Parking

A trail project led by and a blockchain company called Datarella has launched in Munich to A.I a parking facility of a company called Connex.
The purpose behind the technology is to control pricing on the buildings parking spaces and rewarding employees whom don’t use the parking with public transport passes.

“It could say okay if you park closer, you’re going to be charged more; if you park farther away, you’ll be charged less,” says Humayun Sheikh, CEO of “We reward you for doing certain actions and we discourage you from doing certain actions.”

This sort of system has shown that putting a price on parking based on demand has shown a reduction in vehicle miles travelled and greenhouse emissions.

From a commercial point of view:’s approach aims to streamline the process of finding a parking spot using an app that drivers can set to automatically book parking spaces when available, based on predetermined price and location settings.

Full story on FastCompany

Fresh Food? check the Label

Are you the sort of person that throws food out once it reaches the expiry date on the product or are you the sort that takes an educated gamble and goes for it?

Both are risky; firstly you could be throwing out good food.. meaning wasting food.. meaning BAD. Or you could be eating something that will likely come back to visit you, not in a good way.

Most labels give you expiry dates based on worse case scenarios, but we normally put out products in worse case scenarios… normally!

Enter Mimica a product label that can tell you the real expiry of your product via touch, if its good the label is smooth, if bad it goes bumpy.

They are already trailing this on some diary and meat produce, so watch out, if you go to the store and your expiry label has changed, don’t throw it out until the label goes bumpy.