Are you the sort of person that throws food out once it reaches the expiry date on the product or are you the sort that takes an educated gamble and goes for it?

Both are risky; firstly you could be throwing out good food.. meaning wasting food.. meaning BAD. Or you could be eating something that will likely come back to visit you, not in a good way.

Most labels give you expiry dates based on worse case scenarios, but we normally put out products in worse case scenarios… normally!

Enter Mimica a product label that can tell you the real expiry of your product via touch, if its good the label is smooth, if bad it goes bumpy.

They are already trailing this on some diary and meat produce, so watch out, if you go to the store and your expiry label has changed, don’t throw it out until the label goes bumpy.