I did a panel talk this month chaired by Pat Murphy of MCA and I was asked about eCommerce and how I felt it will evolve and the production behind development.
I used a few examples then this example popped into my head from Kanye West.
Where Kanye wanted to bring Art and Entertainment together with Commerce. The site is a beautiful and engaging, but usability is the main component I was missing after watching the video below.
I believe there is a space for entertainment and commerce to live beautifully together, but we have to make sure the balance is right from entertainment and functionality.
Sadly I have not been able to launch the website and keep getting an error message, which might be because I am located in the UK.
A longer article is here from Fastcompany.